What Does S/U Mean on Snapchat?

November 28, 2022 • Devin Partida


What does S/U mean on Snapchat? Is it positive or negative? Friendly or derogatory? These are the pressing questions users need to know about their social media lives. Let’s go over the meaning of S/U and other slang you might encounter on Snapchat.

S/U’s Real Meaning

S/U is an abbreviation for “Swipe Up,” a call-to-action phrase that Snapchatters use to encourage their viewers to follow the links attached to their stories. You might also see people use the phrase on Instagram and TikTok. The swipe-up action is a clever way to get people to interact with your posts and increase engagement.

People can attach any link they want as long as it doesn’t break Snapchat’s community guidelines. Generally though, people attach links for content on other online platforms. A content creator might encourage you to “swipe up” on their story to watch a YouTube video, read an article or contribute to a crowdfunding campaign.

The main reason people use S/U is for affiliate links. A vast majority of online influencers are brand sponsors for various companies. When they post a link to a company product on their story, they get a portion of every sale that comes from the story. That’s why your favorite influencer sometimes posts videos praising random products. It’s a big part of how they make a living.

Content creators also tend to accompany the S/U request with a humorous GIF, sticker or emojis to draw more attention to the bottom of the screen. These subtle behavior manipulation tactics are all over social media.

How to Use S/U on Your Account

If you’re trying to grow a following on Snapchat, the S/U feature is one of the best things you can do. Let’s go through a quick tutorial.

  1. Copy a link to your phone’s clipboard, then open the Snapchat app.
  1. Add the link by clicking on the paperclip icon on the right side of the screen. It will automatically appear at the bottom of your Snap story when you post it.
  1. Add some images by clicking on the sticker icon in the same column as the paperclip icon. You can scroll through hundreds of options or type in a search for a specific image.

Once you add the images, GIFs, stickers, etc. that you want, post the story to your feed. You won’t get a notification when someone clicks on the link, but your snap score will increase.

Grow Your Snapchat Following

Snapchat is one of the most popular social apps today, right up there with TikTok and Instagram. The S/U strategy can be a great way to grow your following. If you get big enough, you might land a few sponsors and be able to make some money. Start snapping!