How to Personalize Your TikTok For You Page

February 23, 2022 • Devin Partida


TikTok has become one of the biggest social media platforms on the planet over the last couple of years. With so much content, how do you find what you love? TikTok uses the For You page to help you discover creators you might like and content that’s tailored to your interests. Here are a few tricks that can help personalize your For You page if you’re new to the app or want to change up your feed. 

Select Some Initial For You Page Categories

New members of TikTok can select some broad categories that interest them. This helps the app create a starter For You feed, so make sure to choose a few subjects when you first join the platform. Once you start scrolling through that initial For You page, the app will better understand what you like based on how you interact with the starter videos. 

Interact With TikToks You Like

One of the best ways to personalize your For You page is to interact with content throughout TikTok. The app’s algorithm uses factors such as likes, comments and watch time to determine whether or not you enjoyed a video. This applies no matter where you are watching something on TikTok. You could search for a tag that interests you, such as “#wildlife,” and like videos you come across in that tag. 

When you’re scrolling through TikTok and find a video you enjoy, make sure to like it. Commenting, sharing and watching until the end will also indicate to the TikTok algorithm that you liked that video. The app uses this information to find similar content to send to your For You page. 

Search for Tags and Sounds You Like

Another great way to personalize your TikTok For You page is by searching for tags or sounds you like. Seeking specific keywords or topics you already know you are interested in will help you find TikTok communities and creators focused on those subjects. When you search for a tag that interests you, make sure to like many videos with that tag. 

This is an easy way for TikTok to learn more about your specific interests. Once you interact with a lot of content in a certain category, related videos will begin showing up on your For You page. 

TikTok trends often blow up around a certain song or soundbite. If you find one you enjoy, you can search for that audio to see more videos using it. Liking several of these will tell the TikTok algorithm you’re interested in that sound. This will personalize your For You page to add more videos featuring that audio. 

Follow Favorite Creators

Following creators will help both of you. When you follow a creator on TikTok, their new posts will go to your Following page, not your For You page. However, TikTok personalizes your For You page partly based on the types of accounts you are already following. 

For example, if you follow several creators who post video game tips, TikTok will put more of these videos in your For You feed. If you find a video you like anywhere on TikTok, check out the creator’s profile to see if they have a content theme you enjoy. Follow them if they do to get more of their videos plus more like them. 

Personalizing TikTok

TikTok is a great platform to create content and find communities in your favorite topics. Personalizing your experience is all about just having fun on the app. Liking, commenting, following and sharing content will help you find more of what you love while giving back to your favorite creators. All you have to do when it comes to the For You page is engage with videos you enjoy, and the TikTok app will do the rest.