7 Technologies Your Company Needs to Adopt for a Profitable Holiday Season

February 26, 2024 • April Miller


It seems as though the holiday season begins earlier every year. Retailers and other small businesses must prepare well in advance as the COVID-19 pandemic and the delta variant continue to wreak havoc. Thankfully, you can plan with technology for the holiday season.

Even with supply chain issues and shortages of a wide range of products, companies will still have to meet customer expectations, which become more challenging during the peak holiday season. It’s vital to ensure that packages are delivered on time or stocking shelves to meet demand. 

Many companies made a digital transformation over the past few years, even during the onset of the pandemic. Advanced technology is helping businesses improve operational efficiency and reach goals. If anything, COVID-19 has helped to accelerate the adoption of business technologies. 

This holiday season is expected to present new challenges for retailers, small businesses, and logistics companies. Thankfully, the latest and greatest tech will help ease these industries’ pressure. Here are seven technologies your company should consider adopting as the 2022 holiday season approaches. 

1. Contactless Payments

It’s becoming increasingly common to see retailers, small and medium-sized businesses, and even public transportation companies offer contactless payment options for their customers. 

The transaction process is more efficient when customers can pull out their smartphones and pay with FaceID. Employees can prevent lines from growing longer and making customers feel impatient and frustrated.

Contactless payment technology consists of debit cards, credit cards, smart cards, or digital wallets picked up by radio frequency identification (RFID) technology or near-field communication (NFC) technology. For example, Target successfully uses contactless payment methods in its stores. Multiple contactless payment apps are available for download for smaller businesses to help streamline the transaction process, such as Apple Pay and Google Pay.

2. Customer Relationship Management Software

More companies are adopting customer relationship management (CRM) software to streamline operations, conduct marketing, provide customer service, and design a potential sales process.

It’s much easier to adopt CRM software than to track customer information manually through Excel spreadsheets or other means. 

Some famous examples of CRM software are Salesforce, Hubspot, and FreshDesk. Some options suit all business needs, whatever the size of the company. It’s vital first to identify your needs so you can research which CRM software will offer the best value for your business. 

3. Workforce Management Software

The holiday season will present challenges for e-commerce businesses, as online shopping is exploding and expected to grow even more within the following year. It will be more critical than ever for e-commerce and logistics companies to achieve streamlined workflows, operational efficiencies, and personnel management. To do so, workforce management software is a must-have.

Workforce management in and of itself is managing personnel through optimizing workplace productivity. The software allows managers to manage employees adequately while accomplishing other essential business tasks. 

One example of workforce management software that works well for retailers and logistics managers is PenguinData’s Contractor and Employee Portal, where timesheets, scheduling, pay summaries, and performance data are all stored. It lets you manage employees more effortlessly and effectively, improving productivity and performance across the workplace. 

4. Inventory Management Software

Retailers and other small businesses selling products must prepare early. In addition, they must ensure they’re using inventory management software solutions before the upcoming holiday season. This offers plenty of benefits to the average business. Here are some of the most significant plusses worth mentioning:

  • Cost savings
  • Higher productivity levels
  • Improved accuracy
  • Better customer experience (CX)
  • Insights into products

Companies that purchase this software from a provider can expect to reap all its benefits. Tracking and managing inventory is crucial during the holiday season — shelves need to be stocked so customers can make purchases and you can earn a profit. 

5. AI Recruiting Software 

More applications are emerging when it comes to artificial intelligence (AI). Retailers, small businesses and large corporations are leveraging AI to achieve efficiency in their operations. 

AI recruiting software can positively impact an HR department’s recruitment process. Small businesses need to hire enough staff to make up for the spike in labor shortages nationwide. 

Purchasing products from one of the many AI recruiting software companies will make the hiring process more straightforward, and now is a good time to invest in this type of technology. Take Fetcher, for example. Fetcher is an AI recruiting automation platform that can simplify hiring employees for in-person or remote labor. 

6. Chatbots for Customer Support

A significant element in offering high-quality experiences for customers is 24/7, round-the-clock customer support services. Whether through a call center, instant chat, traditional cold calling or email, customer support is vital to a business’s overall profitability. 

Live chats can be used to grow your business by offering quality customer service, even when a human isn’t around to answer questions or solve problems. Keeping an open line of communication is vital for any company, and chatbots are a viable replacement for traditional call centers. 

Companies like Sephora, Starbucks, and Domino’s leveraged chatbots to improve their customer experience (CX), and it’s proven successful for all of them. Chatbots make the customer journey more effortless, meaning people are more satisfied with your service and more likely to spend money on your products. 

7. POS Loyalty Programs

The importance of a loyal customer base cannot be overstated — these shoppers tend to make repeat purchases and boost sales. Thanksgiving, Christmas, and Hanukkah are approaching, and it’s crucial to use this time to build upon your customer base using a POS loyalty program. 

Research shows that 64% of retailers believe loyalty programs are the best way to connect with customers. Retailers can offer exclusive member discounts to drive sales during the holidays. Many companies provide POS loyalty programs, which allow them to increase the average customer’s spend, build their loyalty, and encourage repeat visits to their stores. 

Some of the top POS loyalty program systems include Square POS, Vend, Lightspeed Retail POS, and Toast POS, among others. Aside from growing a loyal customer base, retailers can also use this technology to review loyalty analytics, which can be leveraged to make crucial business decisions. Consider using an integrated loyalty program to reap the benefits of what these systems offer.

8. Delivery Experience Management

Any business needing to ship products over the holidays knows that finding an efficient way to manage deliveries and gather valuable customer feedback is crucial. Your business will likely have high volumes of holiday traffic, and learning how to use the data from these shipments can turn one-time purchasers into loyal customers.

The pandemic has brought about changes to the retail environment that will likely last even when the pandemic is behind us. This includes caring for customers even after purchasing to maintain relationships. A platform like LateShipment.com’s Delivery Experience Management will provide you with critical post-purchase analytics like shipment tracking and delivery feedback, which you can use to make your brand even more oriented to your audience in the new year.

Adopt Technology to Improve Business Operations

Customers will have high expectations for the 2021 holiday season, as the pandemic often curbed last year’s celebrations. With more people getting vaccinated daily and coronavirus cases decreasing, the coming holidays may feel more “normal” compared to 2020. As a result, businesses must deliver on these expectations to build a loyal customer base.

While some business leaders hesitate to implement new technologies, the benefits often outweigh the risks. Research these technologies to understand how they can transform your company and help you earn a profit during this competitive holiday season.