How Does Snap Score Work? A Complete Guide

Snap score is explained as a feature on Snapchat that represents a user’s activity level on the platform. It combines the total number of Snaps sent, received, Stories shared and other engagement metrics to reflect user engagement.

With such a huge potential audience, it’s important to highlight how digital marketers understand how Snapchat scores work to better engage with their target market. They are valuable for identifying active users, measuring potential audience reach and targeting highly engaged individuals for campaigns.

What Is a Snap Score?

The Snap score measures users’ engagement with the app. It represents how much they use the application. In other words, the numbers showcase a user’s activity. The score serves no broader purpose and is only a fun way to show how much time you have spent on Snapchat. According to statistics Oberlo has released, active users utilize the Snapchat camera at least 20 times daily. 

Checking your Snap score is straightforward. The first step is to go to your profile section. To do this, tap your Bitmoji’s face icon in the top left. Your Snap score will show up under your username. If you tap on your score, it will reveal additional information. At present, some of the highest Snapchat scores are in the millions.

How Does a Snap Score Work?

The way the score works is that every time you perform a specific action, you receive one point. It is worth mentioning different factors can affect your score. For example, sending a Snap to a friend will earn you one point. The more you use and interact with the application, the more points you earn, which adds to your score.

This includes the number of snaps you have sent to friends and the amount you have received. These are two of the easiest ways to increase your Snap score. You must navigate to your friend’s profile page to see their ratings.

Next, tap the chat window and select your friend’s username. After that, you can click on their Bitmoji icon and their Snap score will appear. It is worth noting that if you can’t see it, chances are they have either blocked or removed you as a friend.

What Factors Affect Your Snap Score?

Snapchat keeps it a secret how it calculates a user’s score. While it is vague about what factors it considers, it is clear that sending and receiving Snaps play a crucial role. One important thing to know about a user’s Snap score is that it can’t go down. So, you can take a break from the application and your rating will not decrease. In addition, if you do decide not to utilize the application for a while, you might receive a bonus of six additional points.

It is also worth noting that some actions you perform do not improve your score. Here is a quick summary:

• Sending the same Snap to multiple friends: It is a common misconception that if you send the same Snap to numerous users, you will receive points for each of them. However, this is not the case. To increase your rating, you should send unique Snaps to friends and not the same ones you have previously sent.
• Only sending messages: This is also a common misconception. Snapchat is all about sending photos and videos. While you can still message users, it does not contribute to your Snap score.

How Do You Increase Your Snap Score?

The more active you are on the app, your score will be higher. For instance, there are a few things you can do to increase your score:

• Send more snaps: Your score goes up every time you send a snap. So, to increase your score, keep sending snaps to your friends.
• View more stories: Every time you view a story, your score will go up. Add friends and view their stories to give your score a boost. You can also post your own stories to join in on the fun.
• Keeping snap streaks with friends: If you Snapchat with friends daily, you may have a streak with them. Keeping this streak going by snapping daily can help increase your score.
• Subscribe to Snapchat+: The premium subscription grows your score twice as fast when you interact with other subscribers.

If you want to increase your score, you might have encountered third-party apps and websites claiming they can do so. People should not fall for these statements. Unfortunately, they are scams with the main intent of stealing a person’s money.

What Are the Benefits of a High Snap Score?

With a high Snapchat score, you’re more likely to experience the following benefits:

• Be seen by your friends: The higher your score, the more active you are on Snapchat. This means that you’re more likely to be seen by your friends and they’ll be more likely to see your snaps.
• Get noticed by brands: For example, if you have a high Snapchat score, you’re more likely to be noticed by brands. They may approach you for sponsorships or partnerships.
• Be featured on the Snapchat Map: The Snapchat Map lets you see where your friends are. The higher your score, the more likely you will be featured on the map.
• Get invited to exclusive events: If you have a high Snapchat score, you may be invited to exclusive events only open to the most active users on the app.

What Should You Do if Your Score Is Not Increasing?

A user’s score might stay the same in some scenarios even if using the app. If this is the case, you could try a few things.

• Restart your phone: If the Snap score is not changing, the app may be experiencing technical difficulties, or you may have encountered a minor glitch. The best thing to do is restart your phone. If this does not fix the issue, you could wait a little longer or contact support.
• Update Snapchat: If an application is not on the latest firmware, it could experience minor bugs and glitches. Ensure Snapchat is running the latest version and if not, update it. This could remedy the problem.

If none of these fixes work, you could try logging into your account again. Remember that if you choose this route, you could lose your memories if they are not backed up.

To do this, navigate to your profile page and select the gear icon. After this, you should see a “Log out” option appear. If you have successfully logged into your account again and your Snap score is still not improving, your best bet is to contact support.

Happy Snapping!

Now that you know how the Snapchat score works, increase your activity on the app and watch your score go up. Remember, the more active you are, the more likely you will be promoted to a verified account. So get snapping!

Original Publish Date 9/18/2023 — Updated 11/26/2024