What does S/U mean on Snapchat? Is it positive or negative? Friendly or derogatory? These are the pressing questions users need to know about their social media lives. Let’s go over the meaning of S/U and other slang you might encounter on Snapchat.
S/U is an abbreviation for “Swipe Up,” a call-to-action phrase that Snapchatters use to encourage their viewers to follow the links attached to their stories. You might also see people use the phrase on Instagram and TikTok. The swipe-up action is a clever way to get people to interact with your posts and increase engagement.
People can attach any link they want as long as it doesn’t break Snapchat’s community guidelines. Generally though, people attach links for content on other online platforms. A content creator might encourage you to “swipe up” on their story to watch a YouTube video, read an article or contribute to a crowdfunding campaign.
The main reason people use S/U is for affiliate links. A vast majority of online influencers are brand sponsors for various companies. When they post a link to a company product on their story, they get a portion of every sale that comes from the story. That’s why your favorite influencer sometimes posts videos praising random products. It’s a big part of how they make a living.
Content creators also tend to accompany the S/U request with a humorous GIF, sticker or emojis to draw more attention to the bottom of the screen. These subtle behavior manipulation tactics are all over social media.
If you’re trying to grow a following on Snapchat, the S/U feature is one of the best things you can do. Let’s go through a quick tutorial.
Once you add the images, GIFs, stickers, etc. that you want, post the story to your feed. You won’t get a notification when someone clicks on the link, but your snap score will increase.
Snapchat is one of the most popular social apps today, right up there with TikTok and Instagram. The S/U strategy can be a great way to grow your following. If you get big enough, you might land a few sponsors and be able to make some money. Start snapping!
